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Customer acquisition management is a set of techniques used to manage customer prospects and inquiries generated by marketing.
Customer acquisition management can be considered the connection between advertising and customer relationship management to acquire new customers.
A Client Representative is an individual who has authority to represent a community that intends to purchase a product.
The term is most often applied to a representative of a company, or proxy, who works closely with a producer or developer to clarify specifications for a product or service.
The goodwill of a company increases its value, as qualities such as the company's customer base, its brands, products, location, workforce, and reputation demonstrate the company's proven track record of generating income.
BRANDING AND PROMOTION.
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. Marketing force of a company conducts brand promotion primarily, though the wholesalers and retailers also can do it.